IT support providers in London can help your business rank better in Search Engine Results Pages (SERPs) by increasing your online visibility footprint. This is often done by changing the configuration of URLs. It's not just a format change; certain different designations can mean your website has utilised known methods of safe operation. If you see an "HTTP" at the beginning of a URL, that's pretty much par for the course. But what you've likely seen is "HTTPS." The "S" signifies that an SSL 2048-bit key has been applied to your site, making it more secure against possible compromise.
The way algorithms work is sort of a "plug 'n play" kind of thing. Basically, an online algorithm is a means of automating online organisation. It's designed to look for specific things and deliver results accordingly. The algorithm isn't conscious, but those who design it are. As cloud computing, the Internet of Things, edge computing, and social media continue to grow and advance, different means of security will naturally become necessary. If you haven't made the HTTPS leap yet, you're undermining operations.
A Glimpse into Algorithms
If you're still unfamiliar with the process, it can be broken down further. Basically, whenever you do a search online for anything, the aforementioned algorithms go to work delivering results. So, for example, if you type in: "IT support in London", you're going to get results from all the localised businesses that meet algorithmic qualifications for that search phrase. The businesses that have an "S" after the "HTTP" will be given precedence.
Other factors that give precedence is relevance. Those businesses that algorithms can determine are actually local are more likely to be top-listed in the SERP.
Incorporating an SSL 2048-bit key into your website is a simple way to give your business greater visibility. You're going to need to continue producing online content over time. It can take a rather high volume to increase your online ranking status. Think of SSL keys as a brief shortcut. This won't always be the case. As is the norm with technology, that which was cutting-edge eventually becomes the status quo until it's "old hat," as the saying goes. There's a distinct cycle:
- Introduction of innovation
- Promulgation of innovation
- Normalisation of innovation
- Forward advancement to new innovations
Stay at The Head of the Wave
What this means is that if you're at the head of the cutting-edge "wave," you're going to naturally see greater monetary benefit, greater visibility, and an increase in positive results--- especially concerning search engine solutions.
Granted, you want good online content, as well. You want vetted SEO (Search Engine Optimization) practices, and the regular production of new kinds of content--- visual and textual--- too. But from the technological side of things, it makes sense to use anything to your advantage in terms of market visibility. SSL keys are a great way to get such visibility.
Wem Technology is one of the leading IT companies in London that can help you apply SSL keys, as well as optimise your existing SEO strategy so that it's at its most effective. Reach out to our IT support team in London to increase your business's visibility.